HIGH PERFORMANCE EYEWEAR FOR ARCHERS
Pilla introduced the idea of high performance eyewear to Competitive Archery for performance gain in 2013 and quickly established itself as an integral piece of an archers equipment. Pilla athletes won the Gold and Silver medals at the 2013 World Championship in France with Martin Damsbo and Braden Gellenthein. This was also followed up a year later taking both Gold Medals in the 2014 World Championship with Sara Lopez and Bridger Deaton.
Over the course of the 2014 season, Pilla athletes won 41 medals of which 28 were gold on the World Cup circuit.
By managing the light properly, archers give their eyes the opportunity to relax. Thus the muscles in their face and neck will be more relaxed, giving them a better and more consistent form when drawing their bow. It’s also a tremendous mental benefit, especially with high-stakes competition. The glasses protect from glaring light, dust, wind and many other distractions, allowing archers to focus better and for longer periods of time.
At Pilla, we have partnered with ZEISS, the world recognized leader in optics, to provide the most visually accurate lens technologies for the world’s most demanding archers. In 2014, we pioneered and patented the Dead Center Chroma Shift technology for Archery. We tested the concept with WORLD #1 ARCHER Erika Jones in the fall of 2013 and perfected the technical solution with her guidance. Our Dead Center engineering mandate was to develop a lens science that would focus the eye to the center of the target by reducing the visual color interference an archer experiences with current targets. The current target is presented to the eye with multiple colors and the visual noise around the center of the target is heightened by the red rings. Dead Center technology kills the red field of the target allowing the eye to focus uninterrupted on the gold center. This relaxes the eye, the body, and the mind. Most important to the archer is the center of the target is now perfectly enhanced and the lens narrows the archers visual reference point. The creates a perfect visual reference for hitting the target Dead Center. The technical solution found in Dead Center lenses creates a visual tunnel for the archer to focus directly on the center. At distance, the technology creates a great compliment and synergistic system to the sights used in both Recurve and compound archery